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Miami offers boating, snorkelling, paddleboarding, and easy access to the Florida Keys and Everglades National Park.
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Warm, clear water makes it perfect for water sports year-round.
Typical activities:
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Jet skiing around Biscayne Bay.
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Day trips to Key Largo or Everglades National Park.
Outdoor & Adventure Lovers
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Miami has become a major cultural destination thanks to Art Basel, Wynwood Walls, and the Perez Art Museum.
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The city’s mix of Cuban, Caribbean, and American influences gives it a vibrant, artistic energy.
Typical activities:
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Visiting Little Havana, exploring street art, and attending cultural festivals.
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Staying in Wynwood or Downtown for easy access to galleries and museums.
Culture & Art Enthusiasts
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Miami’s nightlife is legendary — clubs like LIV, E11EVEN, and Story are world-famous.
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Festivals like Ultra Music Festival and Rolling Loud attract an international crowd.
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Many come for bachelorette/bachelor parties or milestone birthdays.
Typical activities:
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Pool parties, rooftop bars, beach clubs, and Ocean Drive nightlife.
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Staying in South Beach or Downtown for easy access to entertainment.
Partygoers & Young Adults
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Miami is often called the “Gateway to the Americas.” It’s hugely popular with Latin American and European visitors.
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The mix of languages, food, and music makes it feel like a blend of cultures.
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Great shopping and flights make it ideal for both short breaks and long holidays.
Typical activities:
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Shopping at Lincoln Road Mall or Aventura Mall.
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Enjoying Latin-inspired cuisine and live music in Little Havana.
International Tourists
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Miami is a playground for the rich and famous
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Superyachts, Private jets, and Five-star resorts.
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Areas like South Beach, Brickell, and Bal Harbour offer exclusive hotels, designer shopping, and high-end dining.
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Many come for Art Basel, Formula 1, or Miami Swim Week, which attract global elites.
Typical activities:
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Staying at the Fontainebleau or The Setai.
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Fine dining at places like Carbone or Zuma.
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Chartering yachts, attending private beach clubs, and shopping at Bal Harbour Shops.
Luxury Travelers & Celebrities
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Warm weather year-round, family-friendly beaches, and lots of outdoor fun.
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Close proximity to Orlando (3–4 hours away) makes it part of a broader Florida holiday.
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Family attractions like the Miami Children’s Museum, Zoo Miami, and Jungle Island.
Typical activities:
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Beach days, Everglades airboat tours, and boat trips to see dolphins.
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Exploring the Wynwood Walls or Little Havana for culture and colour