
The Florida Keys attract:
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Couples seeking romance and relaxation.
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Adventure lovers drawn to world-class diving and water sports.
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Nature enthusiasts exploring reefs and wildlife.
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Road trippers chasing scenic views and island vibes.
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Relaxation seekers embracing the slow, easy rhythm of island life.
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Culture lovers enjoying Key West’s history, art, and nightlife.
A destination where the ocean meets the horizon, and every island feels like paradise.
Why they visit:
The Keys are all about laid-back island living.
Great for escaping busy cities and reconnecting with nature.
Ideal for reading on the beach, sunset cocktails, and lazy days by the water.
A slower, more peaceful alternative to Florida’s bigger destinations.
Typical activities:
Lounging at a beachfront resort or villa.
Spa days, oceanfront yoga, or hammock naps.
Sampling fresh seafood and Key lime pie.
Relaxation Hunters


Why they visit:
Key West, in particular, is rich in history, art, and culture.
Home to Hemingway’s house, colorful streets, and vibrant festivals.
Offers a blend of Caribbean flair and Old Florida charm.
Perfect for those who love character and creativity.
Typical activities:
Touring the Ernest Hemingway Home & Museum.
Exploring Duval Street’s shops and galleries.
Joining the nightly celebration at Mallory Square.
Culture & History Lovers
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The Florida Keys offer a unique ecosystem found nowhere else in the country.
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Perfect for travellers who love eco-tours and conservation experiences.
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Opportunities to see dolphins, sea turtles, and tropical birds.
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A great mix of adventure and serenity make it the perfect place for a holiday in Florida
Typical activities:
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Visiting the Florida Keys National Marine Sanctuary.
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Touring the Turtle Hospital in Marathon.
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Birdwatching at Curry Hammock State Park.
Nature & Wildlife Lovers


Why they visit:
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The Overseas Highway is one of the most scenic drives in the world.
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Each Key has its own charm — from lively Key West to peaceful Islamorada.
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Perfect for travellers who love freedom, flexibility, and discovery.
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Often part of a wider Florida road trip.
Typical activities:
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Driving the Seven Mile Bridge.
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Stopping at local diners, beaches, and hidden gems.
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Visiting quirky attractions along the way.
Road Trippers & Explorers
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The Florida Keys are one of the most romantic destinations in the U.S.
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Perfect mix of tropical sunsets, boutique resorts, and island seclusion.
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Ideal for honeymoons, anniversaries, or quiet getaways.
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Slower pace than Miami or Orlando — a true escape from the crowds, the perfect holiday in Florida
Typical activities:
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Watching sunset at Mallory Square in Key West.
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Romantic dinners overlooking the ocean.
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Sailing, snorkeling, or taking a sunset cruise.
Couples and Honeymooners


Adventure & Water Sport Lovers
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The Florida Keys are a water lover’s paradise — with some of the best diving and snorkelling in Florida
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Coral reefs, mangroves, and marine life.
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Ideal for boating, kayaking, fishing, and paddleboarding.
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Warm, clear waters year-round make it the perfect place for a holiday in Florida.
Typical activities:
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Diving at John Pennekamp Coral Reef State Park.
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Deep-sea fishing in Islamorada.
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Exploring the backcountry by kayak.